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Mobile Phone Search Statistics

November 9th, 2008 · 1 Comment

Since launching one of the world’s fastest mobile phone directories, dLook.mobi 18 months ago some very interesting statistics have come to light.

The last 3 quarterly surveys all show that almost half of the daily mobile directory searches originate in Victoria, and of these 29% are from regional Victoria. This comes as no surprise. In our experience Victorians seem to be much more IT orientated than any of the other states. Perhaps it’s something in the water or the fact that the education system in Victoria is more IT focused than other Australian states. The fact remains that the “Vics” are more IT savvy than the rest of the country. For the record, on a per capita basis the other states rank as follows:

  • WA
  • NSW
  • SA
  • QLD
  • ACT
  • TAS
  • NT

Other interesting statistics for dLook.Mobi usage are our most popular searches (in order):

  • Taxis
  • Pubs/Clubs
  • Takeaway Food
  • After Hour Doctors
  • Real Estate Agents
  • 24 Hour Electricians
  • Escorts
  • Street Directory
  • Plumbers
  • Accommodation
  • Hairdressers
  • Emergency Locksmiths
  • Bus Timetables
  • Movie Theatres
  • Limousines

It is also interesting to note the peak times our mobile directory is used. Our main directory dLook.com.au receives its main traffic between the hours of 9am and 5pm. dLook.Mobi is almost the opposite with very light traffic during the 9 to 5 period and very heavy traffic between 7pm and 3am.

One of the reasons for dLook.Mobi success is that it was purposely built to perform well on mobile phones. Rather than just clone the dLook.com.au site we foresaw the future demand for a business directory that was mobile phone friendly and reacted accordingly.

If you want people to access your website on their phones, then take steps to make your website more “phone friendly”. There is a site which actually measures the efficiency and speed of a website on mobile phones. It’s a free service and you would do well to test your website on it.

Our prediction is that within 7 years mobile phone technology will have reached the point where mobiles will begin to take over from PC’s (away from the office). Don’t get left behind.

On a closing note America’s new President intends to appoint a national director of IT. SH%T, why didn’t we think of that? Perhaps someone from the Victorian Board of Studies? The PM will of course have to clear it first with the boards of Telstra, Optus and all the other Einsteins who have been stuffing around with the “new” Australian broadband network. Why not ask the Kiwi’s for their advice Mr Rudd? Their broadband system makes ours look like dial-up.

Tags: dlook.mobi · mobile search

1 response so far ↓

  • 1 Sarita // Jan 16, 2009 at 12:15 pm

    One of your phone sales people called today re advertising with dLook so I thought I would check dLook out. Some interesting stats and info that I wish I had more time to have a really good look at and read. Being older I am finding trying to be internet savvy isn’t that easy, still way behind, but sites like yours help me on my journey towards being more knowledgeable in the very fast moving future world of technology. Thankyou.

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