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Buying & Selling Online

May 4th, 2009 · 6 Comments

Let’s face it, buying and selling online is almost as common as pulling into your local BP to fill up the car.

It’s easy right?

Ummmmmm no, not quite.

It seems that although there are literally millions of Australians eager to shop online there are many retailers, wholesalers and online stores who are determined to make your online buying experience as difficult as possible.

Mind you there are many online businesses who excel at selling online and the growth of their online traffic and reputation bears witness to the increasing demand by Australian consumers to buy online.

The good sites know who they are and their advertising often includes testimonials from satisfied customers and even customers who were initially disappointed with a product or service but had it rectified by the seller without getting ACA or Today Tonight involved.

So What Are The Do’s & Don’ts of Buying & Selling Online?

Sellers:

  • Do display an address and phone number of your business.
  • Do maintain an accurate list of your products / services.
  • Do include photos of your products.
  • Do display prices and postage or delivery rates.
  • Do accept credit cards, PayPal & Direct Deposit.
  • Do NOT charge EXTRA for credit card payments.
  • Do maintain a tracking system for ALL orders.
  • Do quote an achievable and realistic delivery time.
  • Do invite potential customers to CALL or EMAIL you with any queries.
  • Do not have slow loading websites which take forever to display pages.
  • Do deal with complaints quickly and fairly. You will get the occasional DH but that’s life.
  • Do not use bait products which are always “out of stock”.
  • DO have a HTTPS (security page) for personal & financial details.
  • Do test each webpage & buying procedure regularly to make sure all is working.
  • Do ask people NOT familiar with your website for feedback.

Buyers:

  • Do NOT buy from overseas sites unless it’s Ebay, AMAZON, Herbalife etc.
  • Do not accept the bona fides of sites who do not display at least a phone contact.
  • Do not provide credit card details on a page which is not HTTPS (the S is for secure page).
  • Do provide accurate contact and delivery details.
  • Do read the Terms & Conditions of the site you are buying from, (yes it’s painful but necessary).

Tags: shopping online

6 responses so far ↓

  • 1 Lavender Passion // May 6, 2009 at 10:40 am

    Really valuable information, especially for businesses with or without an online presence. Those that haven’t got their own website should really make the effort. It’s the way of future shopping and creating a higher profile for businesses. Brenda

  • 2 The Locket Shop // May 6, 2009 at 4:15 pm

    Something else the buyer can look out for is a SSL Certificate on the website. The buyer can then be sure the site is secure and authentic.
    We at The Locket Shop agree online buying /selling is the way of the future with advantages such as convenience, price comparison, 24hr shopping & no pushy sales assistants! Pauline.

  • 3 Fiona // May 7, 2009 at 1:40 pm

    Online purchasing is certainly the way of the future. People are busier than ever and 24 hour, secure, online shopping is of benefit to people from all walks of life, whether working full time, studying or a busy mother at home. At Natural Skin and Beauty we believe the key to online success is to deliver the best customer service and satisfaction, we want our clients to keep coming back..! Fiona

  • 4 Julie // May 8, 2009 at 11:37 pm

    This is fabulous information. I am new to online selling and found it very helpful. I certainly want my customers to have a pleasant experience and come back.

  • 5 Jill Nolan // Jun 11, 2009 at 10:57 am

    Great tips and real actionable items to help me along the journey of taking on the bigger web sites that wholesale products to beauty salons and hairdressing businesses. I look forward to
    the seminar to learn more.
    Cheers Jil

  • 6 How Visible Is Your Website? // Nov 15, 2009 at 7:47 pm

    [...] Buying & selling online has become the norm rather than the exception in Australia and the sooner your website becomes more in tune with your prospective customers the sooner you will increase sales, providing of course those prospective customers can find your website. [...]

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