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How Visible Is Your Website?

November 15th, 2009 · 3 Comments

For those businesses who have a website, getting found on the BIG 3 search engines Google™, Yahoo™ and Bing™ is of utmost importance. Getting found on the first 3 pages of these search engines is even more important.

In the many conversations I have with business owners every day I often hear one say “sure, I’m easy to find on Google. Just search for P Smith & Sons and there we are, number one on page one.”

Ummmm okay but no cigar.

If P Smith & Sons are plumbers in say The St George Shire they should be coming up on a search for plumbers in that district (example). Or if they specialised in fixing Commercial Dishwashers in Melbourne then THIS SEARCH is what they need to be found for.

In other words it’s WHAT YOU DO rather than who you are that’s important as far as sourcing new business through the internet is concerned.

SEO (Search Engine Optimisation) is how most websites get found online for the terms they need to get found for. Your website is probably NOT coming up for ALL the terms it needs to come up for and as a result you are losing business to your competitors. BUT you can change all that.

The first thing you need is a powerful and targeted link(s) from a business orientated website like dLook (example of a highly optimised listing).

Secondly you will need to ensure that your website has been properly “introduced” to the big 3 search engines. Here are 3 links which can help you do this; Google, Yahoo, Bing.

Thirdly your website NEEDS to be user friendly. Ask yourself these questions;

  • Does someone visiting my website for the first time know what it is I do within 10 seconds of arriving?
  • Would a first time visitor easily navigate my website?
  • Are my contact details easy to find?
  • Are my goods or services easy to find on my site?

If you answered NO to any of the above questions then you are DEFINITELY losing customers, no ifs, buts or maybes.

The biggest mistake most business owners make with their websites is “assumption”. They assume that just because their website is acceptable to them then it SHOULD be acceptable to first time visitors. Nothing could be further from the truth! Always, always, always get a fresh pair of eyes that have NEVER seen your website before and ask their opinion. If you have a shopping cart on your website get someone who has NEVER been to your website to go through the purchasing process while you look on without helping, suggesting or interfering.

Buying & selling online has become the norm rather than the exception in Australia and the sooner your website becomes more in tune with your prospective customers the sooner you will increase sales, providing of course those prospective customers can find your website.

Tags: Online Advertising · online marketing · Search Engine Optimisation

3 responses so far ↓

  • 1 Alem // Nov 17, 2009 at 9:29 am

    This is so true, there is nothing worse than doing a search, then finding none of the results display are in your local area, let alone you state.

  • 2 Russell Workman // Nov 17, 2009 at 9:45 am

    I think I have a good-looking easy to navigate web-site but I never get any requests for my advertised services. Is it my products or my optimisation? That is the big unknown.

  • 3 dorothy // Nov 17, 2009 at 8:30 pm

    I would like to know all about this but I don’t want it to cost the earth.

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