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dLook Gets Social

May 10th, 2010 · 1 Comment

Since dLook launched in 2006, we’ve been leading the market in adding new functionality to the traditional directory product. We launched with a quoting facility and discount coupons and went on to pioneer business reviews, adding features like mobile search, mapping, image gallery, pdf uploads and YouTube embedded videos along the way.

We’ve seen phenomenal growth in the level of awareness of small-medium sized businesses of the importance of creating an online presence.

The last 12 months or so has shown a surge in the popularity and adoption of two social networking tools for businesses.

Facebook Pages

You may be quite familiar with Facebook as a tool to help you stay connected with friends and family, but Facebook has evolved into much more than that for businesses.

Last year they introduced Facebook pages as a tool to help businesses engage with their customers. While I don’t foresee Facebook replacing a business’ need for a website and/or other optimised forms of internet advertising (ie a dLook premium listing), Facebook pages have unique benefits:

  1. Enabling you to engage with your customers
  2. Ability to easily inform your customers about current promotions & events
  3. Create a social presence, which can speak volumes over solicited testimonials
  4. Create the appearance of being “hip” and keeping up with the times


So too, Twitter has gained a lot of popularity amongst businesses, with the similar purpose of engaging directly with customers (in case you’re asking what is Twitter?). Twitter probably explains the benefits for businesses best:

Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.

In order to facilitate our advertisers to keep in touch with their customer base, towards the end of April we silently tested a “social” layout for new premium advertisers.

This new design encompasses both Facebook and Twitter widgets, as well as some other enhancement. So it doesn’t matter if you are a fitness trainer in Brisbane, selling Australian made jeans, self adhesive labels or romance books online, dog washing in Perth, or a bookkeeper in Brisbane you can benefit from combining social networking with your dLook premium advertising.

If you have premium dLook advertising and would like to incorporate our new social template on your listing, please don’t hesitate to contact us.

Tags: advertising · business directory · directory advertising · dLook

1 response so far ↓

  • 1 Chris Cornish // Apr 13, 2011 at 2:05 am

    I try to embrace facebook and twitter but really wonder whether they ‘add value’ to my business. Certainly I find facebook annoying and difficult to use. I think LinkedIn is making rapid inroads on facebook’s dominance in this area.

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