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Entries Tagged as 'Online Advertising'

How Visible Is Your Website?

November 15th, 2009 · 3 Comments

For those businesses who have a website, getting found on the BIG 3 search engines Google™, Yahoo™ and Bing™ is of utmost importance. Getting found on the first 3 pages of these search engines is even more important. In the many conversations I have with business owners every day I often hear one say “sure, [...]

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Tags: Online Advertising · online marketing · Search Engine Optimisation

Trading Post Goes Online & Off Print

October 2nd, 2009 · 8 Comments

In 1966 Margaret Wilkins and Charles Falkiner established what was destined to become Australia’s most popular classified medium The Trading Post. The publication continued to grow across Australia gaining exceptional circulation figures in all Australian states. So much so that in 2004 Sensis purchased the business for $636 million, a tidy sum by any standards. [...]

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Tags: google · Online Advertising

Internet Cashes In On Hard Times

October 14th, 2008 · 1 Comment

While many financial observers are saying “I told you so”, the reality is that Australian businesses are in for a cautious couple of years until the world economic scene finds some stability and direction. CASH as opposed to credit is going to be the lifeblood which will see the smarter businesses weather the current economic [...]

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Tags: Online Advertising

Online Advertising

September 14th, 2008 · No Comments

The online advertising market in Australia has become a tangle of inflated promises and in the most part a failure by most online advertising promoters to deliver. What started as a cheap alternative to main stream media (Press, Radio & TV) has become a complicated, expensive and often ineffective means of promoting ones business to [...]

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Tags: business directory · Online Advertising